During the 1952 interview with Marie Claire, Monroe told the interviewer,
“They ask you questions like…What do you wear to bed – A pajama top? The bottoms of the pajama? A night gown? So I said, ‘Chanel No. 5’ because it’s the truth!…And yet I don’t want to say ‘nude’!”
As Maboot notes, this “unsolicited endorsement of the Chanel No. 5 fragrance, worked as arguably one of the best marketing campaigns of history, leading it to become the iconic world’s best-selling fragrance it is today”.
In fondo era una candida ammissione di pudore. E ancora oggi siamo a cannibalizzare la sua immagine.